Brazil ranks sixth in world tourism
More tourists and a new campaign to promote Brazil abroad
TOURISM AND ECONOMY
Tourism activities in Brazil grew 6% in 2011, twice the world average, ensuring the country the sixth place among the largest tourism economies in the world.
The tourism sector accounts for 3.6% of Gross Domestic Product (GDP), contributing R$ 78.5 billion to the economy, according to the World Travel Tourism Council (WTTC). The sector is also responsible for the creation of 2.8 million formal jobs in the country.
TOURIST FLOW IN 2011
In 2011, 5.4 million tourists entered the country, an increase of 3.8% over 2010.
Origin of tourists:
Argentines still rank first among foreign tourists visiting Brazil, followed by tourists from the United States and Uruguay.
The goal of the National Tourism Plan 2012-2015 is to receive 7.1 million tourists in 2015.
Foreign Exchange Earnings
In 2011 Brazil had the largest foreign exchange earnings in tourism over the last 13 years. Spending by foreign tourists in the country reached US$ 6.6 billion, 16% more than in 2010. According to the International Congress and Convention Association (ICCA), the country moved up two positions from 9th to 7th in the ranking of countries hosting the most events in 2011.
The 2011 Accommodation Services Survey shows that in state capitals, metropolitan regions and integrated development regions, 327,678 housing units were available (suites, flats, rooms and cottages) in the country. This supply of accommodation is guaranteed by 7,479 establishments with full capacity to cater to 741,303 guests.
The four largest metropolitan regions in terms of accommodation network are São Paulo, Rio de Janeiro, Belo Horizonte and Salvador, which account for 40.6% of establishments, 46.3% of housing units, and 44.2% of the total accommodation capacity.
BNDES ProCopa includes facility for sustainable hotels
The BNDES ProCopa credit line was established to meet the demands of the hospitality industry generated by the 2014 World Cup in the 12 the World Cup host cities. The credit line is focused on the concepts of Standard Hotel, Energy Efficiency Hotel and Sustainable Hotel, establishing different rules for each class. ‘Sustainable’ hotels will have longer terms to repay the loan.
There are currently 43 funding operations underway, totaling R$ 563.46 million for the construction, expansion or renovation of 6,300 accommodation units.
“GOAL TO BRAZIL” ENHANCES TOURISM PROMOTION IN 14 COUNTRIES
The campaign aims to promote the country and the 12 host cities of the FIFA 2014 World Cup. The idea is to present to the world the best each state has to offer in terms of cuisine, culture, music and tourist attractions, with an emphasis on the attractions of the host cities and their ability to host a World Cup.
The first edition of the Goal to Brazil project was held in Santiago, Chile (07/05/2012). The actions will be taken to another thirteen countries in South America, North America and Europe.
TOURISM AND ENVIRONMENTAL SUSTAINABILITY – Green Passport
During the Rio+20 Conference, 45,000 primers were delivered in the form of passport (English, Portuguese and Spanish). The primer is part of the campaign “Green Passport - Sustainable Tourism for a Live Planet” launched in June 2012 to encourage tourists to adopt responsible consumption behaviors and promote the development of tourism based on sustainability standards.
TOURISM AT RIO+20 – To foreigners, the country is prepared for major events
A survey with foreign delegates and journalists attending the Rio+20 Conference showed that over 80% of them believe that Brazil is or will be prepared to host major sporting events. The highest ranking aspects were safety and street cleaning. The country’s natural beauty and the characteristics of Brazilians were also mentioned as positive aspects. The lowest ranking item was traffic.